| UNICEF, CYSTIC FIBROSIS & UNITED WAY |
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When setting out to choose an organization for BWI’s annual giving I wanted to choose a place that best matched our international profile. Rather than limiting myself to a single charitable organization, I decided that I would like to service 3 different organizations. One organization that had an international focus (UNICEF), one organization that had a national focus (Canadian Cystic Fibrosis Foundation), and one that was local (United Way of Greater Toronto). This encompasses everything that BWI stands for. I established two factors that I felt were critical in selecting my institutions. First, they had to service the sector which I deemed important. International organizations had to have a worldwide presence; national organizations had to have a Canadian focus, while local organizations had to be working for the city of Toronto. Second, I wanted to ensure that at least one of the three organizations addressed BWI’s focus for the season, which was organizations working to solve poverty and hunger. |
